Compliance Advice

The Australian Government Guidelines on Information and Advertising Campaigns (Guidelines) outline the requirements for review and certification of campaigns.

For advertising campaigns of $250,000 or more, the Accountable Authority will certify that the campaign complies with the Guidelines and relevant Government policies.

For advertising campaigns of $250,000 or more, the Independent Communications Committee (ICC) considers a proposed campaign and provides advice to the Chief Executive on compliance with Principles 1-4 of the Australian Government Guidelines on Information and Advertising Campaigns by non-corporate Commonwealth entities.

The ICC consists of a Chair and two Members, appointed from July 2023 by the Australian Government:

Ms Meredith Fairweather (Chair), Mr Adam Davey and Ms Allyson Warrington.

Campaign Advertising Compliance Advice

The ICC's advice to agency Chief Executives for campaigns that have launched are listed below.



Australian Taxation Office - Phoenix Campaign - February 2019

Government Advertising Compliance Advice

Department of Health - HPV Campaign - January 2019

Government Advertising Compliance Advice





Department of Health - Head to Health - December 2018

Government Advertising Compliance Advice







Compliance Advice from May 2018 and older

Government Advertising Compliance Advice Archived