Communications Branch
The Communications Branch is responsible for:
- Whole-of-Government coordination of government communication campaigns;
- providing advice to the relevant Ministers relating to the framework for information and advertising campaigns;
- advising entities whether information and advertising campaigns are subject to certification and endorsement per the Guidelines on Information and Advertising Campaigns;
- providing specialist advice and assistance to Non-Corporate Commonwealth Entities undertaking information and advertising campaigns;
- providing advice and assistance to Participants undertaking recruitment, tender and public notice advertising;
- managing access to the government advertising arrangement by Authorised Organisations;
- managing the Universal McCann contract, including the coordination of Customer Satisfaction Surveys and annual performance audits;
- managing the Whole-of-Government Government Communications Campaign Panel (GCCP), including the coordination of Customer Satisfaction Surveys;
- managing the Whole-of-Government campaign evaluation contract;
- liaising with entities in relation to contractual aspects of government advertising;
- administering the policies associated with recruitment and tender notice advertising;
- managing the Whole-of-Government points of contact database; and
- coordinating Whole-of-Government advertising forums.
