Compliance Advice

The Australian Government Guidelines on Information and Advertising Campaigns (Guidelines) outline the requirements for review and certification of campaigns.

For advertising campaigns of $250,000 or more, the Accountable Authority will certify that the campaign complies with the Guidelines and relevant Government policies.

For advertising campaigns of $250,000 or more, the Independent Communications Committee (ICC) considers a proposed campaign and provides advice to the Chief Executive on compliance with Principles 1-4 of the Australian Government Guidelines on Information and Advertising Campaigns by non-corporate Commonwealth entities.

The ICC consists of a Chair and two Members, appointed from July 2023 by the Australian Government:

Ms Meredith Fairweather (Chair), Mr Adam Davey and Ms Allyson Warrington.

Campaign Advertising Compliance Advice

The ICC's advice to agency Chief Executives for campaigns that have launched are listed below.


Department of Health - COVID-19 Vaccine Campaign - January 2022

Government Advertising Compliance Advice





Department of Health - Syphilis Campaign - July 2021

Government Advertising Compliance Advice






Department of Health - COVID-19 Vaccine campaign - January 2021

Government Advertising Compliance Advice

Department of Health - COVID-19 Health campaign - November 2020

Government Advertising Compliance Advice



Department of Health - Mental Health Campaign - November 2020

Government Advertising Compliance Advice


Compliance Advice from May 2018 and older

Government Advertising Compliance Advice Archived