Appendix D

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D: Advertising and market research

Under section 311A of the Commonwealth Electoral Act 1918, Finance is required to disclose payments of advertising and market research.

During 2015–16, Finance’s total expenditure for advertising and market research over the reporting threshold of $12,700 (GST inclusive) was $229,309.93 (see Table 17).

Finance manages whole-of-government campaign and non-campaign advertising contracts. Finance does not report expenditures under these contracts because the agency responsible for the campaign reports them.

Finance did not undertake any advertising campaigns during 2015–16.

 Table 17: Advertising and market research expenditure 2015-16

OrganisationPurposeExpenditure
($, GST inclusive)
Market research organisations
Hall and Partners Open Mind Pty Ltd Graduate market testing research

76,472.00

Portland Group

To provide market analysis/benchmarking advice to assist with determining the approach for the whole of Australian Government major office machines panel arrangements.

62,505.00

Media advertising organisations

Dentsu Mitchell Media Australia Pty Ltd Information notices, bulk recruitment advertising and office relocation advertising ($28,558.14 for Outcome 3)

90,332.93

Total payments over the reporting threshold

229,309.93

 

Last updated: 24 October 2016